Digital Marketing Ideas

MediaPost is providing more stats and information that E-mail marketing and other digital marketing platforms are gaining more share of ad dollars every day:

E-mail pitches and Web ads help power financial marketing

The use of e-mail and Web ads in direct marketing by U.S. financial services companies is projected to grow by 22.5% and 17.8%, respectively, between 2007 and 2012, according to a report from the Direct Marketing Association. The two segments are expected to help fuel an increase in the sector’s revenue from direct marketing from $178.8 billion in 2007 to $286.2 billion in 2012, the report found. MediaPost Communications (4/3)

This article contains some pretty good breakdowns of the financial services marketplace and provides a link to a deeper dive into the information and data.