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Archive for April, 2008
New Site…And More
Well the new site is up and running now, the blog will remain here, at blog.dmideas.com, the primary site is at www.dmideas.com. Stay tuned here, and there, for some other important announcements in the coming days….
It’s Happening… Online Spending Will Pass TV Media Spending
Well, it’s finally happened… AdAge is reporting that the "down" economy is driving advertising dollars online. Why is that, you ask; because the online investment can actually SHOW a return. Remember, in the past, Direct Marketing got the ad dollars in "down" economies… Well, now, digital/online marketing can do a better job of showing a return… So, where are the $$ going? Online! Social networks, PPC, etc…, ignore the online branding, but, watch what happens to online spending…
Online Media is Tool of Choice
MediaPost is providing more stats and information that E-mail marketing and other digital marketing platforms are gaining more share of ad dollars every day:
E-mail pitches and Web ads help power financial marketing
The use of e-mail and Web ads in direct marketing by U.S. financial services companies is projected to grow by 22.5% and 17.8%, respectively, between 2007 and 2012, according to a report from the Direct Marketing Association. The two segments are expected to help fuel an increase in the sector’s revenue from direct marketing from $178.8 billion in 2007 to $286.2 billion in 2012, the report found. MediaPost Communications (4/3)
This article contains some pretty good breakdowns of the financial services marketplace and provides a link to a deeper dive into the information and data.