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Archive for March 26th, 2008
Stay Tuned… We’re Moving…
Keep an eye out, we are in the process of a site redesign… The corporate site will soon be moving on to its own platform. At that time we’ll also be unveiling the new corporate branding and identify.
“Alternative” Media?
At what point is it no longer "alternative?" Mediaweek has a story out, today, by Mike Shields, reporting on a study by PQ Media which states the following:
"Ad spending on alternative media, including user-generated Web content, Internet search, mobile, gaming and branded entertainment, this year is on pace to jump 20.2% to $88.2 billion, even if there is a recession, according to a PQ Media report. The segment by 2012 is projected to reach $160.82 billion and comprise 26.6% of total U.S. ad spending."
PQ Media is calling, "alternative media" that media, "which encompasses everything from digital to mobile to emerging segments like gaming and branded entertainment." They are projecting that in four years time "alternative" media will account for more than 25% of media spending.
That’s VERY conservative, in my view. Having been on both sides of the "wall," that number is going to grow in a much more exponential fashion, in my opinion. I’d say that in four years "alternative" media will account for between 35-50% of media spending… unless the term is redefined.