Digital Marketing Ideas

What is the future of media and advertising?  At a lunch meeting today I learned that one of the, "Big 3," automakers is allocating its 2008 regional advertising budget as follows:

• 80% television and radio and direct mail
• 20% online (email, online media, & SEM)
• 0% print!!!

Now the caveat to these numbers is that some print is still being run as part of national campaigns and some individual dealers are also still running print ads.  The future of marketing is clear, especially in a, "tight," economy.  Marketers require a solid (and positive) ROI, and more importantly, low CPL (cost per lead); how is that going to happen?

Digital Marketing

It is highly targeted, results driven, and easy to measure.  Large agencies, and even mid-sized and small ones, see this coming and are trying to adapt, but, it is challenging for them to change their models fast enough to stay competitive.  The client is asking for more and more, for less and less and the agencies are caught in the "profit gap."  Digital marketing (and all of its specialties) requires fairly expensive skilled professionals; the agencies are either paying the salaries, or outsourcing and losing money…. What’s the answer?

STRATEGIC PARTNERSHIPS

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Stay tuned for more.

Thanks to wikipedia for the definitions…