Here is a great article from Businessweek.com from February 8th on how to get the best work from your ad agency. This is something that makes great relationships between agencies and clients work. If you don’t have this kind of relationship with your agency (or client) then you should look into working together to make things better. It’s always in the best interests of the agency to make their client’s business a resounding success.
Their key points were:
See the full article at Businessweek.com.