- Wednesday, 28 May 2008 08:55
- Last Updated on Wednesday, 28 May 2008 08:55
MarketingVox has a story today, about the continuing preference of consumers for email for commercial correspondence. Here is a brief synopsis of the results, click over to the MarketingVox article for their take, or the original at Habeas, or the MarketingCharts opinion.
- 67% of respondents prefer email as a communications channel over
other online vehicles, and 65% say they believe that will remain the
preference in five years.
- Consumer opinion of the future importance of email registers far
above future expectations for video conferencing (19%), instant
messaging (17%), SMS text messages (12%) and Web meetings (12%).
- 65% of the demographic ages 18-34 – those most comfortable with IM,
SMS and emerging communications methods – say they will likely favor
email to communicate with businesses in five years.
- 69% of those surveyed expressed concern about being victimized by
email fraud scams, an increase from the 62% finding in the 2007 Habeas
- 43% of respondents voice concern over the spam and virus threat to
mobile devices, up from 2007’s 36% – and a reflection of the increasing
use of the "mobile inbox" through smartphone and internet-enabled phone
- As many as 35% of those surveyed do not know what to look for when
trying to sift through emails that might potentially be dangerous.