Consumers Like Email!

MarketingVox has a story today, about the continuing preference of consumers for email for commercial correspondence.  Here is a brief synopsis of the results, click over to the MarketingVox article for their take, or the original at Habeas, or the MarketingCharts opinion.

Email

  • 67% of respondents prefer email as a communications channel over other online vehicles, and 65% say they believe that will remain the preference in five years.
  • Consumer opinion of the future importance of email registers far above future expectations for video conferencing (19%), instant messaging (17%), SMS text messages (12%) and Web meetings (12%).
  • 65% of the demographic ages 18-34 – those most comfortable with IM, SMS and emerging communications methods – say they will likely favor email to communicate with businesses in five years.

Online Threats

  • 69% of those surveyed expressed concern about being victimized by email fraud scams, an increase from the 62% finding in the 2007 Habeas report.
  • 43% of respondents voice concern over the spam and virus threat to mobile devices, up from 2007’s 36% – and a reflection of the increasing use of the "mobile inbox" through smartphone and internet-enabled phone devices.
  • As many as 35% of those surveyed do not know what to look for when trying to sift through emails that might potentially be dangerous.