Category Archives: Media Coverage

What Big Brands Are Spending on Google – Advertising Age – Digital

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out all kinds of interesting things. Here are some “high-hard-ones:”
  • BP spent $3.6MM in June alone
  • AT&T, the #1 advertiser in June spent $8.1MM
  • The majority of their “direct-billed” advertisers spend between $10K and $100K per month
I encourage you to take a look at the article, it has some very interesting insights.

Online Ad Spend Up 10% In 2010…

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
This is great news for digital agencies, and firms like Google who are the recipients of these online ad spending dollars. Keep in mind, however, that the majority of this revenue goes to the large ad vendor. Agencies keep only from 5-10% of the total spend.

Microsoft Bing's Continued Growth 'Rattles' Google

MarketingVOX is reporting that MSFT’s Bing search engine is beginning to “rattle” GOOG’s share of the market. No surprise there, updates to IE8 and the MSN toolbar have been “tweaked” to use Bing as the default search engine. There is nothing really better about Bing, if you’ve used it, you’ll know that it’s a bit on the frustrating side, IMHO. Although, I can’t complain about being #1 when searching for “digital marketing ideas” (we’re #6 on Google). When searching more geo-centric, however, by searching “digital marketing orange county,” we’re #8 on Bing and #4 on Google. There is no PERFECT algorithm. The important thing, for marketers, is to look at where you’re ranking and then make sure you’re doing all that you can, on the SEO front, to rank where you want to rank. Bing’s Continued Growth ‘Rattles’ Google – MarketingVOX.

New York Times Loss Widens as Ads Shrink

The WSJ ran a story (subscription required) on the 22nd about this issue. This problem is hitting all print publications:
Ad dollars are leaving print… and fast!
Their Q1 losses for 2009 were worse than expected, around a 27% loss in advertising revenue. This outpaced their efforts to cut costs (not surprising, good journalism is expensive). Seth Godin, on his blog, is predicting that by 2012 there will be, “no significant newspapers printed on newsprint in the US.” WOW! and entire vertical market will be gone, or almost gone in less than three years! These are both interesting reads and worth the effort to see what’s coming for online advertising. We have seen with with our clients, and in our past, efforts to cut “traditional” media spending and emphasize online strategies. We’re helping our client get better results through email and PPC marketing; things that are measurable and quickly executable.

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX. Well, this is scary.  The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.).  The summary of the suit is that if a user searches for a trademarked word (or phrase) then results imply sponsorship:
According to Rescuecom’s allegations, when a Google user launches a search for the term ‘Rescuecom’ because the searcher wishes to purchase Rescuecom’s services, links to websites of its competitors will appear on the searcher’s screen in a manner likely to cause the searcher to believe mistakenly that a competitor’s advertisement (and website link) is sponsored by, endorsed by, approved by, or affiliated with Rescuecom.
MarketingVOX also is linking to more lawsuits that are on the same topic over at SearchEngineLand. This is what happens when courts, judges, and lawyers who are out of touch with reality decide cases that involve technology that they have never seen or used or understand.  This is patently absurd and the courts need to move into the current century.