Category Archives: Media Coverage

AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog

Yes, mobile is the future, and it’s here now.  This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.

The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog

It is officially a GREAT DAY in advertising.  Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day…

But, also, just being reported by eMarketer, The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog.

Total newspaper ad revenues from print and online ads are expected to hit $25.7 billion this year, still shy of the $25.8 billion advertisers will spend on internet ads.

“Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the web,” said Geoff Ramsey, CEO of eMarketer. “It’s something we’ve seen coming for a long time, but this is a tipping point.”

When Are Social Media Users Most Active – From Mashable

Here’s a great post about a study, over on Mashable, that talks about Social Media Users, when they’re active, what they’re doing when they’re active, and when you should reach out to them.
Here are some of the big takeaways:
  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.
and
Ultimately, the goal for brands on Facebook is to be able to engage with their customers or potential customers and to promote a message. Last month, we looked at a study that broke down how users interact with brands on Facebook.

Brand Campaigns Drive Facebook "Likes" – You Think?

Nothing in this article that isn’t common sense, but, it’s always nice to have the data to back up what you “know” in your gut.

Read the whole article over at eMarketer.com
You can also take a look at this article on Mashable about the reasons people “like” a brand on Facebook.

The Variables of 'Like' – Big Brands & Social Media

The Variables of ‘Like’. Yes, social media is here, and big brands are adopting it… and yes, they’re using all sorts of methods to gain “friends/followers.”  Check out the article, at AdWeek for the details.