Category Archives: Media Coverage

10 Must-Have Chrome Extensions for Developers

1. Firebug Lite

A must-have extension for many web developers, and for good reason, Firebug allows you to analyze network performance and activity, and edit, debug and monitor HTML, CSS and JavaScript live on any web page. It’s not a substitute for Chrome Developer Tools, but works alongside it to allow you to debug with ease. Written in JavaScript, it is integrated into the toolbar and can be activated on a particular domain. It loads before all other scripts and is quick to load itself, as all code and images are stored in the extensions directory on your machine.

Click here to view this gallery.

Working on the web means spending huge chunks of your time within the browser. If Google Chrome is your workhorse of choice, it pays to explore what extensions are available to make your daily tasks less of a chore.

While Chrome has a set of developer tools built in, you can access a wealth of extra extensions that add valuable functionality.

SEE ALSO: 10 Essential Tools for the Lean Web Developer

This post covers 10 of the best Google Chrome extensions for web developers to utilize in their everyday tasks, with an upcoming post on Chrome extensions for designers.

Are there any great extensions that we missed? If so, please leave a comment and share them with other readers.…
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More About: chrome, contributor, dev and design, features, web

Written by: Grace Smith at

How Important Is a Mobile-Optimized Site for Your Business?

From Mashable

Great article on why your business needs (or doesn’t need) a mobile site.

The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?

First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.

Yet many businesses have not yet optimized their websites for m…
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Written by: Lauren Indvik at

Does Mobile Work For Restaurants?

Yes, as you would think, it does. We have seen evidence of this in some of our client work, and, it was reinforced this week @SMXEast.

Here is an article from SearchEngineLand.
And here are some excerpts:
“The research was based on ‘an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.'”

As indicated, the top activities among restaurant searchers varied by device. Among smartphone owners the hierarchy of activities was the following:
  1. Call a restaurant
  2. Look up directions
  3. Look up locations near me
Tablet owners were much more in “research mode” and were more likely to do the following:
  1. Look at ratings and reviews
  2. Find online coupons and promotions
  3. Research menu / specific food items
Read the rest of the article, along with some interesting links to more detail at SearchEngineLand.

Are Marketers Wasting Money on Mobile?

Well, sort of…Not a lot of budget is being allocated to mobile, so that’s good. On the downside there are some “scams” going on by mobile advertising providers.
“In the interim, brands should carefully vet mobile inventory providers for reputable publishers and specifics regarding click-quality controls and policies. Brands may also take advantage of ad verification tools and services, many of which offer blacklists of high-risk sites and click-fraud offenders. Ad verification can also allow brands to actively police their own advertising activity to ensure maximum performance and efficiency.”
Read more at eMarketer

MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011

MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011.
Marketers increased the amount spent on U.S. search campaigns between October and December 2010 — especially retailers — compared with the year-ago quarter. Spend rose 35.5% overall and 36.6% in retail, according to the SearchIgnite Q4 2010 U.S. Search Market Report released Tuesday.

This is really good news for marketers and agencies in the space, clients are beginning to understand the need for search and marketers are finally able to compete for ad dollars against traditional media. This is thanks, in part, to innovations by the search engine providers on mobile and targeting technologies.

The price of keywords fluctuated depending on the search engine. In Q4 overall, the CPC on Google rose 9%, whereas combined Yahoo and Bing came in flat. Demand for a word or a phrase drives up the price of keywords or terms. Using branded keywords can sometimes help marketers control costs. Brand owners will typically pay the least for their branded terms. One of several reasons this holds true is because consumers are three times more likely to click and convert on the terms, so Google makes its money more easily.

The article attempts to make a strong argument for search spend on Yahoo-Bing as well as Google, however, we will continue to advise our clients against that strategy until a significant amount of their organic traffic is coming from those engines.

Read the whole article here.