Category Archives: Digital Strategies

Mobile: A New Element For The Periodic Table Of SEO Success Factors

Here’s an excellent article over at Search Engine Land on the importance of mobile in relationship to SEO and the impact it has on Google rankings
When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future. We were close,… Please visit Search Engine Land for the full article.

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9 Key Elements Missing From Your Social Strategy

The devil’s in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can handicap your efforts — and leave you looking like a online novice. We wanted to find out exactly what kinds of mistakes business owners are still making on social media, so we asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans — and how to fix them. SEE ALSO: 3 Tips for Creating Your Business’ Facebook Page 1. Link to Your Website We see so many small businesses that have great content on their Facebook and other social media pages. However, finding a link to view a company’s website is often like finding a needle in a haystack. Make it super easy for people who are interested in checking out more about what you do and what services you provide to find your website! — Patrick Conley , Automation Heroes Read more… More about Marketing , Social Media Marketing , Social Media , Startups , and Branding

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Keyword Level Impression Share Data Now In Google AdWords

Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level. You’ll find search impression share, search exact match impression share and search lost… Please visit Search Engine Land for the full article.

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Measuring The Effect Of Semantic Markup On Your Search Traffic

There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…

Please visit Search Engine Land for the full article.

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Helping retailers win with mobile

People today are constantly connected. They’re finding directions to stores, shopping, and even comparing prices instantly from their smartphones. In fact, 8 out of 10 smartphone shoppers use their devices to help make shopping decisions while inside physical retail stores. As a result, retailers now must account for new and complex paths to purchase.

While constant connectivity poses a new challenge in marketing, it also presents great opportunities. For instance, shoppers who use mobile spend 25% more in-store on average. Beyond mobile-assisted store visits, consumers are also increasingly comfortable with m-commerce, whether they’re purchasing directly from their smartphone or starting on a phone and later completing the online purchase on a PC.

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