New York Times Loss Widens as Ads Shrink
- Friday, 24 April 2009 09:36
ran a story (subscription required)
on the 22nd
about this issue. This problem is hitting all print publications:
Ad dollars are leaving print… and fast!
Their Q1 losses for 2009 were worse than expected, around a 27% loss in advertising revenue. This outpaced their efforts to cut costs (not surprising, good journalism is expensive).
Seth Godin, on his blog
, is predicting
that by 2012 there will be, “no significant newspapers printed on newsprint in the US.”
WOW! and entire vertical market will be gone, or almost gone in less than three years!
These are both interesting reads and worth the effort to see what’s coming for online advertising.
We have seen with with our clients, and in our past, efforts to cut “traditional” media spending and emphasize online strategies. We’re helping our client get better results through email and PPC marketing; things that are measurable and quickly executable.
Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX
- Wednesday, 11 March 2009 07:42
Read the article here
on marketingvox.com, or here
for the full WSJ paid article.
This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.
iMetrics Comes of Age … More Web Ads Improve Their Aim – WSJ.com
More Web Ads Improve Their Aim – WSJ.com
- Thursday, 05 February 2009 07:51
“A long time ago in a galaxy far far away…”
Sorry, wrong story. It was a long
time ago, however, when I was at Wunderman. We created this metrics package because we didn’t trust
the client’s reporting package. We called it iMetrics and, while we were building this tracking package we realized that not only could we tell what our users were doing on the site, but, we could, with the inclusion of a VERY small piece of additional code, deliver targeted call-to-action messaging during their browsing experience. We played with it, talked to our strategy and planning folks, and created some interesting logic to deliver the ads based on the users actions within the site. Using this simple methodology we were able to boot our lead generation for the client by more than 2000% (no, that isn’t a typo). The message, from that, and something that has continued to stick with me for the past 10 years, is, “Give the Consumer What They Want, When They Want It.
This ties directly to something over on eMarketer, an article about ad personalization & targeting
, another good read.
The New York Times And The iPhone
- Monday, 14 July 2008 17:50
The New York Times (nyt.com) gets it… They were the ONLY newspaper to roll out an application with the launch of the new iPhone… And, they have an advertising program designed for this medium. Very nice work, NYT.