Category Archives: Current Affairs

Chrysler Marketing – Genius or Lunacy

Sorry this isn’t digital in nature, but, it’s so… interesting that I had to say something about it…

Well, Chrysler is either being run by the smartest people in the world, or someone with a SERIOUS gambling problem!  Autoblog is reporting that Chrysler is going to GUARANTEE $2.99/gallon on gas for the next THREE years!  I’m not sure what Chrysler knows about the global fuel market, or if this is just a slick ploy to sell cars, or, if they’ve worked some deal with the oil companies to get a bulk deal on fuel, as happens with commercial  fuel purchases.  It’ll be interesting to see how well this works for Chrysler…

Online Media is Tool of Choice

MediaPost is providing more stats and information that E-mail marketing and other digital marketing platforms are gaining more share of ad dollars every day:

E-mail pitches and Web ads help power financial marketing

The use of e-mail and Web ads in direct marketing by U.S. financial services companies is projected to grow by 22.5% and 17.8%, respectively, between 2007 and 2012, according to a report from the Direct Marketing Association. The two segments are expected to help fuel an increase in the sector’s revenue from direct marketing from $178.8 billion in 2007 to $286.2 billion in 2012, the report found. MediaPost Communications (4/3)

This article contains some pretty good breakdowns of the financial services marketplace and provides a link to a deeper dive into the information and data.

"Alternative" Media?

At what point is it no longer "alternative?"  Mediaweek has a story out, today, by Mike Shields, reporting on a study by PQ Media which states the following:

"Ad spending on alternative media, including user-generated Web content, Internet search, mobile, gaming and branded entertainment, this year is on pace to jump 20.2% to $88.2 billion, even if there is a recession, according to a PQ Media report. The segment by 2012 is projected to reach $160.82 billion and comprise 26.6% of total U.S. ad spending."

PQ Media is calling, "alternative media" that media, "which encompasses everything from digital to mobile to emerging segments like gaming and branded entertainment."  They are projecting that in four years time "alternative" media will account for more than 25% of media spending.
That’s VERY conservative, in my view.  Having been on both sides of the "wall," that number is going to grow in a much more exponential fashion, in my opinion.  I’d say that in four years "alternative" media will account for between 35-50% of media spending… unless the term is redefined.