Category Archives: Current Affairs

The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog

It is officially a GREAT DAY in advertising.  Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day…

But, also, just being reported by eMarketer, The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog.

Total newspaper ad revenues from print and online ads are expected to hit $25.7 billion this year, still shy of the $25.8 billion advertisers will spend on internet ads.

“Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the web,” said Geoff Ramsey, CEO of eMarketer. “It’s something we’ve seen coming for a long time, but this is a tipping point.”

Google to Power AOL Search for the Next 5 Years

Google to Power AOL Search for the Next 5 Years. With Google “owning” 65.8% of the market (in this article) and Microsoft controlling 27.1% (this includes Bing & Yahoo), should marketers spend SEM dollars with Microsoft? The quick answer is “YES.” However, that comes with some caveats …  If, for example, your site gets the majority of it’s organic search traffic from Google, that is where you need to spend the majority of your SEM budget, that is where your users are located.  There is nothing wrong with just saying “NO” to a big brand like Microsoft/Yahoo/Bing …, however, if you do say, “NO,” make sure you know why you’re doing it, and, keep a close eye on your metrics to see if you get an “uptick” from organic results or a “downtick” once you stop advertising, it may be worth a small spend, for brand awareness reasons, to stay on those engines.

Online Ad Spend Up 10% In 2010…

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
This is great news for digital agencies, and firms like Google who are the recipients of these online ad spending dollars. Keep in mind, however, that the majority of this revenue goes to the large ad vendor. Agencies keep only from 5-10% of the total spend.

PPC Tools

Well, we saw a link to a Firefox plug-in called PPC Web Spy, it’s not a bad application, but it isn’t great either. The “free” version only gives you 10 keywords and going through the process to download the program is painful… with multiple “are you sure you only want the free version” pages before actually giving you the download. If you’re patient, and looking for new PPC tools, however, it’s worth the install. The link above takes you to the site for more information.

Social Networking Survey Results & More

Well, we promised you the results from the Social Networking Survey, and, we’ll give them to you… but, first, I want to talk about how doing something as simple as publishing a survey, and then doing some network marketing about that survey drove substantial results. Let me set-up the situation, we have been discussing some of the problems with Social Network Marketing here internally and wanted to start doing some data gathering, independent of big research firms. We wanted anecdotal evidence for our clients. We didn’t have a big budget to run ads, send email solicitations, etc. What we did have, however, is a good survey tool (provided by Survs.com), and the social networks themselves. We built a quick survey, (to get some initial findings, more short surveys will follow), and then posted to Twitter, LinkedIn, our Facebook page, and a couple of local business sites (like OCMetro). Within five minutes of posting about the survey we were beginning to get results.
This illustrates the point that when you’re talking to people that are engaged in your subject matter, and don’t ask them too many questions, you’ll get good results. The same thing can be done with product owners, VIP club members, etc. Even without an incentive to take the survey we got a 97% completion rate!
Not only did we get a successful survey, but, overall site traffic and awareness went up as shown by these stats: Unique Site Visits (vs. prior week): +107% Absolute Unique Visitors (vs. prior week): +92% Pageviews (vs. prior week): +86% Increase in Twitter followers (vs. prior week): +350% In addition, traffic came from completely different sources than normal: Search (organic & paid): -70.46% (vs. prior week)) Referral: +141.67% (vs. prior week) If the referral traffic it came from the expected sources based on our efforts: Facebook: 16.67% Our Blog: 13.33% Twitter: 8.33% LinkedIn: 1.67% Other: 1.67% Now, enough about the positive effect of the survey, let’s look at the survey results:

How Many Social Networks Are You Using?

How Many Social Networks Are You Using?Most respondents (>80%) are using between 1 and 6 social networks. There were no respondents that were unaware of social networking, or un-connected; this isn’t surprising, however, given our solicitation methods.

Do You Read All Of Your “Friends” Updates?

Do You Read All Of Your "Friends" Updates?In an unsurprising outcome, more than 60% of our respondents do not read all of their friend’s updates, stay tuned for our next survey where we ask the question, “Why Not?”

Tell Us About Those Updates

Tell Us About Those UpdatesThe last question was interesting, it asked what people thought of the updates from their friends. Over half (>54%) of those surveyed said that the updates kept them perfectly informed, or, lead to interesting places or information online. Only 18% said that they were too much information, and another 27% replied with “Other.” Of those “other” responses, here is one that was intriguing, “Updates can be interesting but many are worthless attempts at attention.” Most of the “other” responses were a combination of the other answers.

We would like to thank you for your participation in the survey, and remind you to stay tuned for more.