Why Retail Loves E-Mail
Why Retail Loves E-Mail – eMarketer
- Monday, 23 February 2009 09:17
The link above is to a pretty good article at eMarketer
discussing the use of e-mail by retailers during 2008.
An interesting take away from the article is that retailers increased their email quantity from 8.8 per month in January 08 to 14.6
per month in December! Another strong point was that 90% of the top retailers increased their holiday email volume as well.
“Retailers ratcheted up their e-mail marketing campaigns to aggressively compete for consumers’ dwindling spending dollars,” says Jeff Grau, eMarketer senior analyst and author of the new report, Retail E-Mail: Online Marketing Strategies. “That was due largely to the fact that e-mail is cheap to administer and delivers an ROI far superior to paid search, catalogs and other marketing media.”
Still, with all of the increased volume in email marketing, it still only accounts for 1.5% of direct marketing budgets in the US!
However, between email marketing and PPC marketing, that is changing rapidly. Spends in both categories so far in 2009 are up versus the same period in 2008. Why, you ask? Because email and PPC marketing are measurable, testable, traceable, more cost effective, and much more customizable than traditional marketing (both brand marketing and direct marketing) and advertisers can do more for less.
Come Meet Us In La Mirada
- Thursday, 19 February 2009 08:08
DMIdeas will be at the Tri-City Business Expo
in La Mirada today. Come out and say hello, let us know that you saw us online and we will have something special for you.
The event will be held at the La Mirada Golf Course Clubhouse, today, from 4:30-7:30 PM and is a free event.
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Click Fraud Climbing – eMarketer
Click Fraud Climbing – eMarketer
- Wednesday, 04 February 2009 07:23
This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud
. Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management
.” The problem with these automated systems is that they react only to activity, they’re not looking at the posibilitiy of fraud, etc. It is important, in my opinion, that only a mix of custom developed automated tools and human monitoring can succeed in today’s volatile marketplace.
Marketing Vox had an article on this topic at the end of January, as well.
The Future of PPC, SEO, SEM and Online Media in A Down Economy
- Friday, 05 December 2008 08:49
An interesting, and positive article
appeared in The Economist
on November 28th about online advertising and how we will be impacted by the faltering economy.
To summarize, although advertising budgets will likely be cut in the coming months/years, there is a good chance that Internet Marketing will be able to defend its usefulness and survive the turmoil. SEO and other marketing and branding tactics used on the Internet currently allow for actual data to be tracked, and metrics to be provided to a company so that there is justification for where and how the advertising money is spent. According to the article
, “All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales.”
This is good news for the Interactive Marketing, Search Engine Marketing, and Google Adword agencies out there. If these forecasters are right, then even in a recession this sector of the economy can still show growth. As the article points out, we may need to look for different avenues to reach the consumer, such as a focus on social networking sites, but with creativity it should be possible to weather the storm.