Category Archives: Business Information

iOS app promoters can now measure downloads with AdWords

This just in from Google AdWords Agency Blog today…

“Apps are a powerful way to keep your most loyal users engaged, and can also be a real driver of revenue for marketers big and small. When advertising apps, the key is to know what’s working and what’s not. While advertisers have already been able to measure their Android app downloads within AdWords, we’ve now launched the ability to track iOS downloads that were driven by in-app display ad campaigns.

To set up iOS conversion tracking, advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads. With iOS conversion tracking, marketers can better understand which campaigns are most effective at driving app downloads. These enhanced insights help marketers iterate on app promotion strategies to reach their return on investment goals, with the help of features like the Conversion Optimizer for apps.

Figuring out what ads are working is key for marketers like Sho Masuda, Vice President of Player Marketing for GREE, a leading mobile social game app developer. GREE has used click to download and in-app advertising solutions with AdWords to promote their app, and Masuda says, “Google’s host of tracking and optimization tools help us quickly iterate and maximize ROI across our app promotion campaigns. iOS conversion tracking will help us gain even deeper insights into our Google app promotion efforts for our iOS apps.

If you’d like to learn more about how to track value beyond the app download, you can watch a recording of our Learn with Google webinar “Understanding your App Users with Google Analyticshere.

Posted by Morgan Hallmon, Product Manager

Written by: AdWords Agency Blog at

MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011

MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011.
Marketers increased the amount spent on U.S. search campaigns between October and December 2010 — especially retailers — compared with the year-ago quarter. Spend rose 35.5% overall and 36.6% in retail, according to the SearchIgnite Q4 2010 U.S. Search Market Report released Tuesday.

This is really good news for marketers and agencies in the space, clients are beginning to understand the need for search and marketers are finally able to compete for ad dollars against traditional media. This is thanks, in part, to innovations by the search engine providers on mobile and targeting technologies.

The price of keywords fluctuated depending on the search engine. In Q4 overall, the CPC on Google rose 9%, whereas combined Yahoo and Bing came in flat. Demand for a word or a phrase drives up the price of keywords or terms. Using branded keywords can sometimes help marketers control costs. Brand owners will typically pay the least for their branded terms. One of several reasons this holds true is because consumers are three times more likely to click and convert on the terms, so Google makes its money more easily.

The article attempts to make a strong argument for search spend on Yahoo-Bing as well as Google, however, we will continue to advise our clients against that strategy until a significant amount of their organic traffic is coming from those engines.

Read the whole article here.

VerticalResponse Email Marketing Blog for Small Business: An Email Marketing Lesson Not to Take from XFINITY

Here’s a great article from the Vertical Response blog about how XFINITY (formerly Comcast) totally screwed up an email… sent an offer to the wrong list, and then , to make things worse, sent a follow up email saying, basically, sorry, but you weren’t supposed to get that offer, too bad… Definitely worth a read to find out what NOT to do when you do screw up.

Happy St. Paddy's Day

Happy St. Paddy’s Day to everyone. In honor of today we’re offering a special deal, 10% discount on all services if you mention this post when you contact us.

Online Ad Spend Up 10% In 2010…

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
This is great news for digital agencies, and firms like Google who are the recipients of these online ad spending dollars. Keep in mind, however, that the majority of this revenue goes to the large ad vendor. Agencies keep only from 5-10% of the total spend.