Monthly Archives: September 2012

Are Marketers Wasting Money on Mobile?

Well, sort of…Not a lot of budget is being allocated to mobile, so that’s good. On the downside there are some “scams” going on by mobile advertising providers.
“In the interim, brands should carefully vet mobile inventory providers for reputable publishers and specifics regarding click-quality controls and policies. Brands may also take advantage of ad verification tools and services, many of which offer blacklists of high-risk sites and click-fraud offenders. Ad verification can also allow brands to actively police their own advertising activity to ensure maximum performance and efficiency.”
Read more at eMarketer