Monthly Archives: September 2010

The Variables of 'Like' – Big Brands & Social Media

The Variables of ‘Like’. Yes, social media is here, and big brands are adopting it… and yes, they’re using all sorts of methods to gain “friends/followers.”  Check out the article, at AdWeek for the details.

What Big Brands Are Spending on Google – Advertising Age – Digital

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out all kinds of interesting things. Here are some “high-hard-ones:”
  • BP spent $3.6MM in June alone
  • AT&T, the #1 advertiser in June spent $8.1MM
  • The majority of their “direct-billed” advertisers spend between $10K and $100K per month
I encourage you to take a look at the article, it has some very interesting insights.

Google to Power AOL Search for the Next 5 Years

Google to Power AOL Search for the Next 5 Years. With Google “owning” 65.8% of the market (in this article) and Microsoft controlling 27.1% (this includes Bing & Yahoo), should marketers spend SEM dollars with Microsoft? The quick answer is “YES.” However, that comes with some caveats …  If, for example, your site gets the majority of it’s organic search traffic from Google, that is where you need to spend the majority of your SEM budget, that is where your users are located.  There is nothing wrong with just saying “NO” to a big brand like Microsoft/Yahoo/Bing …, however, if you do say, “NO,” make sure you know why you’re doing it, and, keep a close eye on your metrics to see if you get an “uptick” from organic results or a “downtick” once you stop advertising, it may be worth a small spend, for brand awareness reasons, to stay on those engines.