Monthly Archives: March 2010

Happy St. Paddy's Day

Happy St. Paddy’s Day to everyone. In honor of today we’re offering a special deal, 10% discount on all services if you mention this post when you contact us.

Online Ad Spend Up 10% In 2010…

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
This is great news for digital agencies, and firms like Google who are the recipients of these online ad spending dollars. Keep in mind, however, that the majority of this revenue goes to the large ad vendor. Agencies keep only from 5-10% of the total spend.