Monthly Archives: September 2009

Very Interesting Email Statistics

Posting over at ClickZ recently, Jeanniey Mullen shared the following statistics as part of a post about permissions databases:
  • Every year an average of 30 percent of the people who signed up for your e-mail marketing list will not get your e-mails because their ISP will incorrectly block them.
  • 85 percent of the people on your e-mail list will stop reading your e-mails (without unsubscribing) after the third message your company sends to them (yes, company, not just your group inside the company).
  • 25 percent of the people on your list who receive your e-mails and never open them will be among the top 10 percent of your best customers.
  • An average of 39 percent of your current year subscribers will either unsubscribe, or stop reading/engaging with your e-mails by the end of the year.
  • Over 10 percent of people who initially read your e-mail on their handheld device will file it away, intending to take action, but never doing so.
  • About 15 percent of your list will read your e-mails and look to a social network like Facebook or Twitter to see if others are buzzing about the message or offer before taking action.
  • Over 49 percent of people who are happy with their recent purchase from your company will open future e-mails seven times faster than those who have not made a purchase in over three months.
Read the rest of her post here…

Collecting Email Addresses For Your Business

Are you having problems building a legitimate email list? That is one of the biggest challenges for email marketers. With the CAN-SPAM laws and email providers restrictions it is essential that marketers have “clean” email lists. How can you do it? Well, Vertical Response, our email partner, has a nice post on some good ways that a marketer can solicit email addresses and be in compliance with CAN-SPAM. It’s well worth the read, and, for implementation, we are happy to consult, design, and implement both simple and multi-touch email marketing campaigns, just contact us.
Here are their top 10:
  1. Put an offer on the back of your business cards to get people to sign up for your newsletter.
  2. Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
  3. Include a newsletter sign-up link in your signature of all of your emails.
  4. Send an opt-in email to your address book asking them to join your list.
  5. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.
  6. Host your own event – Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
  7. Offer a birthday club where you give something special to people who sign up.
  8. Incentivize your employees – Give them $ for collecting VALID email addresses.
  9. Giving something for free like a PDF? Make visitors sign up to your opt-in form before you let them download it.
  10. Referrals – Ask you customers to refer you, and in exchange you’ll give them a discount.